Finesco Hospitality Oy launched The Terwa premium nature hotel internationalization project in December 2024, aiming to develop the target's international business capabilities and build a strong position in the Central European tourism market. During the project, an international service and brand strategy will be created, an AI-based digital strategy and event concept will be developed, and a travel organizer network will be built. Additionally, productization workshops, market research, and participation in international fairs will be carried out.
The total budget of the project is €79,394, of which €39,696 was granted by EU and state funding. The project will be implemented from 12/2024 to 2/2027 and will strengthen The Terwa's strategy to grow into an internationally known premium nature tourism destination.
The goal is that the project will result in an internationally competitive service and brand concept that attracts new customer groups, increases regional tourism revenue, and creates added value for the local business network
